Washington's National Parks Fund

April 2019 - December 2020

"It was an absolute pleasure to work with Delany. At the time I was leading a project for my organization's website redesign and we were able to partner with the School of Visual Concepts to have the students pitch designs as part of their capstone project. We saw many talented people, but Delany's team design was our first choice by far. A big reason for that was Delany. As the design researcher, she really listened to and understood our needs and goals, as well as our concerns and boundaries. She did competition research into what like-organizations were doing, deep dives into our audiences and specific case studies, and even went so far as to gain a deeper understanding of the mechanisms of running a nonprofit. That research was invaluable and evident in the end result - a truly beautiful, elegant, easy-to-navigate website that provided a lot of information, and inspiration, and provided channels to donate while highlighting the org mission. We were thrilled to bring that vision to life in our new website." - Amber Nelson, WNPF Marketing, Communications and Annual Fund Manager  

Brand Refresh and Website Redesign

From 2019 - 2020 I collaborated on team of three create a brand refresh and website redesign for the Washington’s National Park Fund (WNPF), the official philanthropic partner of Washington State's three national parks.

Impact

Drove revenue growth from research-based layout changes including a 240% increase in monthly donation page views and a 123% rise in the average donation amount six months post-website launch.

Team Acknowledgements

This project wouldn't have been possible without my two teammates, Ada Love and Hannah Fass Goodman. This project also wouldn't have been possible without the research interviewees who volunteered their time to inform the design direction of the new website and Pop, a design agency in Seattle, WA who brought to life the website my team and I designed.
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