MRK Dressage
October 2023 - January 2024
“I am really happy with our new website. It looks amazing. The new website helps us meet our business goals and she (Delany) was always really responsive during the building process. Great communication. Always did what she said. Only positive things to say about my experience and I would definitely recommend her.” - Micha Knol, Owner of MRK Dressage
About
MRK Dressage is a boutique dressage sales and training facility in Wellington, FL known for sourcing high-quality dressage horses from Europe. Serving an international clientele, they offer tailored buying trips to Europe for clients and athletes seeking exceptional equine partners.
MRK Dressage was seeking an elevated website experience to engage with clients and elevate their perception of the brand, positioning it as a welcoming boutique dressage facility renowned for its personalized approach and exceptional services.
Impact
Increased sale leads (sale horse inquiries).
Deliverables
- Developed a unified brand refresh to create an online experience where their brand is fully integrated and consistent on every page.
- Optimized various aspects of the customer journey to increase sale leads. This included using clear calls-to-action (CTAs), compelling headlines, relevant imagery, concise copy, and button design to encourage visitors to take the desired action of contacting MRK Dressage.
- Designed and developed a mobile-responsive website for consistence user experience and brand perception.
Process
Site Audit and Competitive Research
Stakeholder Research
Brand Refresh
User Flows
Web Design and Development
Content Writing
GDPR Compliance
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